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American craft culture has entered a more deliberate phase. The Brewers Association reported that small and independent brewers produced 23.1 million barrels in 2024, down 4% from the year before, while retail value reached $28.8 billion and held a 24.7% share of the total beer market. That tells a brewer something precise. People still care…

American craft culture has entered a more deliberate phase. The Brewers Association reported that small and independent brewers produced 23.1 million barrels in 2024, down 4% from the year before, while retail value reached $28.8 billion and held a 24.7% share of the total beer market. That tells a brewer something precise. People still care…

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