European beer production and consumption decline, while non-alcohol beer continues to grow
Brussels, 9 July 2026 – As millions of Europeans gather on terraces, in cafés, restaurants and beer gardens this summer, the latest European Beer Trends report reminds us that beer is more than a refreshing drink. While beer production and consumption continued to decline in 2025, Europe’s brewers are adapting to changing consumer preferences through…
European Beer Trends – 2026 Edition and previous years
The European brewing industry is a dynamic reflection of our continent’s cultural, economic and social transformations. In the face of challenges that range from a global pandemic to economic turbulence, its importance shines through. The 2026 edition of the European Beer Trends Report underscores these issues, providing a snapshot of production, consumption and trade patterns…
European Beer trends – Country factsheets
European Beer trends – Country factsheets Discover key insights into the brewing sector for each European country through the country fact sheets below. These PDF infographics showcase essential data, including production, consumption, imports, exports, employment figures, and other key metrics, providing a clear snapshot of the brewing industry’s impact across all countries. For more comprehensive…
Brewers contribution to the preparation of the EU Sustainable Tourism Strategy
Beer Tourism – A Distinct Driver of Sustainable, Regional and Experience-Based Tourism in Europe A contribution by The Brewers of Europe to the preparation of the European Sustainable Tourism Strategy Download this document (PDF) >
Europe’s Brewers Gather in Lisbon to Discuss Key Priorities for the Brewing Sector
Lisbon, 11 June 2026 – The Brewers of Europe held its 2026 General Assembly in Lisbon, Portugal, on 10–11 June 2026, bringing together representatives from national brewers’ associations and brewing companies from across Europe. This year’s gathering took place in Lisbon in recognition of the 40th anniversary of APCV – Cervejeiros de Portugal, celebrating four…
Dans les coulisses de Sirotons Le Houblon : Alex passe de l’autre côté de l’interview
La Lager peut-elle vraiment devenir hype ? Entretien avec Tommy (Brasserie VIF)
Brasser pour 300 magasins : Le défi technique de Mont Hardi

Rencontre avec Louis, maître brasseur chez Mont Hardi, la brasserie du groupe V and B
L’art de Donner Soif : Comment on Habille une Bière ?

Laurine de Novapinte se joint à moi pour aborder le thème ultra intéressant de l’image de marque pour les brasseries craft.
Trouve l’Imposteur – L’infâme Sabro, le piège du Radler et la Helles industrielle

On reprend un concept phare de Youtube et on y met une bonne grosse dose de craft et de joyeux lurons.