House of Guinness : Good things come to those who wait ? (Les bonnes choses viennent à qui sait attendre ?)

Le titre de cet article est bien un slogan officiel de Guinness, vous avez bien la référence !  Nombreux sont ceux qui m’ont demandé mon avis et un article sur la nouvelle série Netflix, House of Guinness et pour cause, avec le podcast “Les Bières Narratives” vous avez sans doute pu constater que j’étais un cinéphile et sériephile invétéré en plus d’aimer parler de bière.

Santé et univers brassicole

Voilà un article qui rôde dans ma tête depuis des lustres, je dois l’avouer : celui qui parle de santé mentale et physique dans notre univers brassicole chéri. Un tel article est difficile à écrire, d’une part car le sujet reste sensible, mais aussi car il implique une transparence de ma part quant à ma propre expérience, douloureuse, de ces dernières années.

New Badge: Flying Saucer Pumpkin Beer

Flying Saucer Pumpkin Beer Badge Drink the Gourd: Pumpkin Beer Season at the Flying Saucer Fall has officially fallen (and we mean it — the leaves have been leafing), which can only mean one thing: it’s time for the pumpkin beer takeover at the Flying Saucer. Whether you crave sweet-spiced, pumpkin-pie-in-a-glass, or just a hint of autumn in your pint, we’ve rounded up the patch-perfect pours. From deep-orange pours with cinnamon hugs to subtle squash notes that whisper rather than shout, our taps are set to deliver the full spectrum of pumpkin-beer moods. Best part: you don’t need to guess which ones qualify — check-in on Untappd when you’ve sipped the select brews and you’ll unlock our exclusive badge. Let’s raise a glass (or three) to pumpkin beer season — your badge (and bragging rights) await. From Beer Flights to Pie Pairings, Check out what’s going on this Season at your local Flying Saucer: https://www.beerknurd.com/thanksgiving/ Badge Criteria: Check in one (1) Pumpkin/Yam style beer at any The Flying Saucer locations between November 17, 2025 and November 30, 2025.

4.6.1 Update

New We’re expanding permitted beverages on Untappd from 450 styles to over 900 categories, including packaged versions of spirits, wines, canned cocktails, THC‑infused drinks, coffees, sodas, and more. For users who prefer a beer-focused experience, you can hide other beverage types from Search, lists, and Activity by going to Settings → Account → Preferences → Drink Types. Copy adjustments: Drinks → Uniques on Profile, Brand → Producer across app. Fixes: Map clustering/region fixes (Android), search scroll position reset, iOS logout & slider tweaks. Update Known Issue with App Logout Display: In Untappd 4.6.1, some users may still see what appears to be a logged-out state when returning to the app after extended background time. This is a display issue only—you remain logged in. We recommend you close and reopen the app to restore the correct authenticated state. We’re actively investigating a permanent fix for this issue. Examples of new producers, drinks, and drink type preferences in Settings Expanding Drink Discovery Untappd has always been about discovery, community, and great beer. Today we’re expanding the platform beyond beer to include distilled spirits, wines, canned cocktails, THC‑infused drinks, coffees, sodas and more, reflecting the way brewers and consumers are embracing total beverage strategies. The number of styles on Untappd has grown from roughly 450 to over 900 unique styles. You’ll now see these new categories in search results, Top Rated lists, Trending categories and when friends check them in. If you’d like to keep Untappd beer‑focused, use Settings to decide which drink types appear across Search, Discover lists, and Activity so you can customize your experience. To manage which drink types appear for your account, go to: Settings → Account → Preferences → Drink Types. There, you can choose whether to show or hide: Legacy Drinks: Beer, cider, mead, hard kombucha, hard root beer, and other legacy styles are always visible. Non-Alcoholic: Packaged drinks like sodas, juices, waters, mocktails, and functional beverages that may contain CBD. This does not include non-alcoholic versions of legacy drinks like non-alcoholic beer. Ready-to-Drink (RTD): Premixed canned or bottled beverages like cocktails, spritzes, and seltzers made with spirits or wine.Sake: Fermented rice drinks such as Junmai, Nigori, C sparkling sake, and related varieties. Spirits: Distilled beverages such as whiskey, rum, gin, vodka, tequila, and liqueurs. THC-Based Drinks: Cannabis-infused drinks such as sodas, teas, and tonics with THC or CBD. Wine: Still, sparkling, and fortified wines such as red, white, rosé, orange, and dessert styles. You can update these preferences at any time if you have an Untappd account. We’re still early in this testing journey, and we’re approaching these changes carefully over the next few months. Untappd will never lose its beer identity and will continue to stay true to its roots and we’re excited to make it better for every user who loves beer, sometimes drinks other things, and for friends and family of those that have been so passionate about Untappd for years, but may not always drink beer. Looking Ahead As Untappd grows to support more beverage types, we’re also focusing on the features and improvements that matter most to the community. Over the coming months, you’ll begin to see several updates designed to strengthen Untappd’s foundation while expanding opportunities for discovery: A new end-of-year experience and beer boxWe’re building a refreshed end-of-year recap that highlights your annual drinking trends in smarter and more personalized ways. Alongside it, we’re planning an updated end-of-year beer box for users who want a curated way to celebrate their year with beer. New beer, mead, and cider stylesEvery year, our volunteer moderation team reviews style proposals and votes on additions to the beer, mead, and cider lists. This year’s slate is in progress with the hopes of giving brewers and drinkers more accurate, modern categories for check-ins. A redesigned Untappd app for iOS and Android We’re actively working on a redesign of the Untappd app that aligns with the latest designs and features on both major operating systems. This includes cleaner navigation, improved accessibility, modernized visuals, and a smoother overall experience while staying familiar to long-time users. Badge updates and expanded qualificationsWith more styles now supported across the platform, we’re evaluating how badges unlock and exploring new badge paths for these newly added styles. Our goal is to maintain the fun of badge progression while ensuring your check-ins across both legacy and expanded categories count in meaningful ways. As of today, all badges except Wheel of Styles and New Brew Thursday will unlock with all newly added styles. These updates continue our commitment to the beer community while opening new ways to discover the beverages you enjoy most. As always, if you have questions, comments, or feedback for our team, reach out to help@untappd.com or our Support page! We’d be happy to help. 

New Badge: Shitter Was Full Day 2025!

Shitter Was Full Day 2025! Badge Sudden Death and Westum Hjemmebryggeri have partnered up to release a beloved Christmas season-themed DIPA, joined by two new variants. The OG – Shitter Was Full (8% DDH DIPA) is back and better than ever! This year’s edition features loads and waves of haze and hazy-loving hops, including Mosaic, Galaxy, and Nelson. Shitter’s little sibling, Perfect Holidays? (6.5 DDH IPA) is also a gorgeous hazy dream. Mosaic and Citra work their usual magic, and this beer is very crushable. Shitter’s west coast cousin is also part of the party! She’s a Beaut, Clark! (6.8% DDH WC IPA) is bitter, bold, and oh so drinkable, leaning on a classic WC pairing, Simcoe and Chinook. We hope you enjoy them all! Badge Criteria: Check in any one (1) of the following three (3) Sudden Death Brewing Company’s beers (Shitter Was Full (2025), She’s a Beaut, Clark!, Perfect Holidays?) between November 14, 2025 and January 13, 2026.

Focus sur le marché italien de la bière

Nous avons évoqué dans un article précédent le fameux Beer & Food Attraction que j’ai eu la chance de découvrir en 2024. Ce fut l’occasion pour moi de discuter et d’avoir une sorte de Polaroïd du marché italien, que je trouve très intéressant. Je vous propose donc de faire un petit tour dans ce magnifique pays qu’est l’Italie et de voir un petit peu comment se porte le marché là-bas.

New Badge: Nitrovember 2025

Nitrovember 2025 Badge Celebrate Nitrovember 2025 with Milk Stout Nitro It’s that magical time of year again — Nitrovember! A month dedicated to the smooth, creamy perfection of Left Hand’s Milk Stout Nitro. This November, we’re raising our glasses to the beer that changed the game and inviting you to join the celebration with the Nitrovember 2025 Untappd badge. Milk Stout Nitro isn’t just a beer — it’s a sensory experience. From the moment you pour hard and watch the cascade flow, you know something special is happening. The rich aroma of roasted malt, the velvety mouthfeel, and the subtle sweetness of milk sugar come together in perfect balance. It’s the stout that made Nitro famous, and it’s still leading the charge more than a decade later. Nitrovember is our way of honoring that legacy — and celebrating the fans who pour hard all year long. The Nitrovember 2025 badge is your reward for embracing the ritual, enjoying the magic, and sharing your Nitro love with the world. So this month, grab your favorite Left Hand Nitro, pour hard, and let the good times (and the bubbles) flow. Because nothing beats the mesmerizing cascade of a perfect pour! Badge Criteria: Check in one (1) Left Hand Milk Stout Nitro or other Left Hand Nitro beer between November 7, 2025 and November 30, 2025.

Beer & Food Attraction de Rimini : L’épicentre brassicole italien (et aussi Européen)

En février 2024, j’ai été contacté par la CCI Italienne de Marseille pour me rendre à Rimini en tant que professionnel au Beer & Food Attraction, un salon brassicole (mais pas que !) gigantesque et bourré de surprises. Outre une organisation interne incroyable et un séjour merveilleusement organisé par l’équipe, ce salon a été pour moi une véritable découverte dont il fallait absolument que je vous parle. Bien plus qu’une simple foire, c’est un salon qui se présente comme “The Eating Out Experience Show” et est à ce jour l’événement de référence en Europe pour le secteur CHR et la consommation hors domicile. Organisé par l’IEG (Italian Exhibition Group), cet événement est donc une plateforme B2B intégrant toute la chaîne de valeur : matières premières, outils techniques, avancées technologiques, produits finis, etc. Le salon est aussi un véritable miroir de l’attractivité italienne, y compris, bien évidemment, son secteur brassicole actuellement en pleine effervescence et maturation.

Patrick McGovern : L’Indiana Jones des boissons anciennes

Direction Philadelphie pour nous faufiler à l’intérieur du Penn Museum entre deux grilled cheese (miam !), pour atteindre le Biomolecular Archaeology Laboratory. C’est dans ce laboratoire qu’a exercé durant des années le Dr Patrick McGovern, archéologue spécialisé dans les boissons anciennes. Je ne parle pas ici d’un historien ou auteur passionné, je parle bel et bien d’un scientifique, capable d’interroger des tessons d’amphore étrusque à l’aide de la chimie moderne pour révéler quel liquide ancestral elle contenait quand cette amphore était encore intacte. Le Dr McGovern avait plusieurs surnoms, l’Indiana Jones de l’alcool, l’archéologue de la bière, ou encore le Lazare des libations. Son but était de récupérer les matières organiques anciennes pour comprendre ce qu’elles signifiaient pour nos ancêtres. En d’autres termes, ce scientifique chevronné a consacré sa carrière à comprendre la relation de l’humanité avec l’alcool, le voyant comme l’un des principaux moteurs de la civilisation. C’est à travers cet article et suite à son décès survenu en août 2025 à l’âge de 80 ans, que j’ai eu envie de rendre hommage à cet archéologue, méconnu du grand public mais qui a publié bon nombre d’articles et ouvrages aujourd’hui essentiels pour comprendre l’univers des boissons alcoolisées du passé.